Thursday, 29 November 2012
Best Ways To Make Money Online Free - Choosing Small Business Website Names
The selection of a suitable www domain for your small business is possible if you remain flexible, however, i agree that a vast number of choice domain names are no longer available; furthermore. It is a fact that all the 3 character and 4 character domain names with the key extensions are taken. For my clients just starting out the decision choosing small business website names has never been an issue. Does not depend heavily on the www name you select, or seo, search engine optimization. I disagree with the comment made by some web developers that all the good domain names are taken.
Search engines are robots and don't care. The ability of a person to remember your domain name and spell it correctly to pass it on to others outweighs any SEO value, the human visitors and search engines, of the two types of visitors to your site. The real value in the name you choose from a search perspective is how easy it is to spell and remember.
My advice is avoiding adjectives in the domain name entirely, for a serious small business commercial enterprise. They may not stick around if they feel you boast without the content to back it up. Consider the reaction of your human visitors, and although you may not be penalized for using such words, search algorithms change often and likewise that theory. Or other exaggerated terms in your domain name is thought by some to be a disadvantage and penalized by search engines, "best", using words like "greatest".
The mindset of getting one particular name should be reconsidered especially if it's your first online venture. Their ORG version was online for two years with little or no backlinks or serious indexing from search engines. This was the case from a conversation with a client interested in a site makeover. A commercial enterprise in business for profit should not select a dot ORG domain simply because the dot COM was taken, for example. And it surprises me that some of the basics are overlooked, in some cases new clients approach me to redesign an existing website.
Here's a breakdown of the most desirable domain extensions and the usual purpose of each:
COM - Commercial for profit enterprise
INFO - Information only related website
NET - Companies providing internet services
ORG - Non-profit organizations
They decided to just let it go when it expired, despite my advice that they keep the existing site and simply change the theme. We easily found an available www domain using their company initials and one key word about their target market which is medical. And they decided the poor website SEO performance was something that justified getting a new dot COM, the client mentioned earlier did not realize a dot ORG was intended for a non-commercial enterprise. But for your commercial small business my recommendation is always acquire a dot COM www domain name, and others which are all reasonable choices, wS, uS, certainly there are many more like BIZ.
Is key, not the domain, the fact that I have collected more than 100 screenshots of generic phrases relative to my business that made Google page one is evidence the content. Certainly not. So is that a mistake for search engine optimization, little or no value as far as keywords in my www domain to attract visitors, however, there is? And expected if you're famous, using your name is okay. And very unique at that, my commercial site choice was my first and last name.
Here's some advice to help you when choosing a new dot COM small business website domain name.
You may want another list of significant initials. Spend 30 minutes brainstorming to come up with the initial names and additional lists of single word terms. Consider geographical terms that relate to where you sell or provide services, if your market is localized. Make a list of market related single word terms about what you do and the customer base you service, next. Start out with a list of about 10 domain names that you would like to have.
And then register the name immediately, so take your time and select the best one, by the time you're done you should have a half dozen or more available names. And keep in mind you want a domain name that is easy to spell and remember, so try combinations of the key terms as you continue to search, it may not be easy. Begin with your first choice and work down the list and keep track of available names for review later. Each database has a search box which allows you to input the domain name and extension. And follow the link in the search results, search for "WhoIs" in Google to find free online services that keep a database of available domain names, next.
So at today's prices 5 years is practical and should cost less than $50 USD, search engines consider that the length of your registration reflects your commitment to be online long term. And 5 to 10 years if that's in your budget, my advice is registering domains for 2 years minimum. But the length of your registration can be, tip: The domain name may not be significant for search engine optimization.
But practical options are available with a little research and due diligence, you may not get exactly what you want. The concept that all the good domain names are taken is a myth, in conclusion. Having the other extensions registered in your name prevents others from attempting to take advantage of your reputation by association, if you are highly successful in your online venture. And then registering the other major extensions that are available for the same name, there's nothing wrong with getting the dot COM domain name you want.
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